The Idea:

To promote the mother of all phone launches.

Available on the mother of all networks.

We brought in the mother of all animals.

The iPhone 17 Pro on TELUS’ 5-Year Plan Price Lock. This is BIG.

Agency: john st.

Chief Creative Officer: Krystle Mullen

Executive Creative Director: Gail Pak

Copywriter: Kim Monitto

Art Directors: Jordan Bloom // Dylan Chumley

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