The Challenge:
Build affinity with parents who can’t stand Paw Patrol.
The Insights:
Reaching developmental milestones is exciting for young children and their parents. For parents with children aged 2-5, these milestones are most often celebrated together at home.
The Idea:
Sponsor milestones by partnering with a brand that celebrates life at home: IKEA Canada.
Paw Patrol x IKEA Canada
Introducing MILSTOLPAW, a collection of products and experiences that support little ones, and their parents, on their journey growing up.
MILSTOLPAW originates from milstolpa, the Swedish word for milestone.
Storybook Manuals
Building your child’s first big-kid bed now becomes an adventure for the whole family. Follow along with Chase, Rubble, and Sky as they work together to gather tools, organize pieces, and help IKEA Man construct a new milestone.
In-store Experience
Image included to visualize IKEA showrooms. Source: Delta Children
