The Challenge:
Food insecurity is on the rise in Canada. Get GenZ to become aware of this, and encourage them to take action in supporting Food Banks Canada’s mission.
The Insight:
Over 20% of GenZ students rely on posting explicit content to OnlyFans to put food on the table.
The Idea:
Food Banks Canada launches an OnlyFans account to put food on Canadian’s tables.
FoodNoods
In response to Gen Z being forced to start OnlyFans accounts to supplement income, Food Banks Canada launches FoodNoods, an OnlyFans account selling sultry photos of food. The stunt uses OnlyFans’ native monthly subscription feature to act as a monthly donation tool. Subscribers can buy the subscription for $5.00/month and 100% of the proceeds will go to feeding Canadians.
Art Director: Jordan Bloom
Copywriter: Aliya Khatri
